You don’t need words to communicate. KFC creates a Sign Movement!

by • November 24, 2018 • All, News, Press ReleaseComments (0)46

Anoushey Ashraf Ordering KFC through Sign Language (3)Inclusion, a word we hear many times but do we truly grasp the meaning of it? And while we talk about it, the people who experience life a little differently continue struggling through basic necessities like education and jobs. Amidst this noise, sometimes we hear not a voice but a sign of reason, reaching out to them, and assisting them through their basic rights.

KFC is widely known for its Mitao Bhook initiative, which partners with various not-for-profit organizations to impact lives of marginalized communities. For years, KFC has partnered with Deaf Reach Program to bridge the gap between Pakistan’s deaf community and their access to education and jobs.

Completely owning their ethos “Giving back feels So Good”, KFC with its multi-dimensional project Mitao Bhook is directed towards creating a better society. Under this umbrella the restaurant giants have worked with The Citizens Foundation, built schools and funded a research for cancer treatment with Shaukat Khanum Memorial Cancer Hospital and Research Center.

Disclaimer: HEARTWARMING CONTENT AHEAD

We are all familiar with the deaf staff employed at KFC restaurants across Pakistan. We’ve been there, we’ve felt their infectious warmth and kindness and communicated with them to the best of our ability.

If you’ve come across KFC’s deaf staff, then you’ve known their infectious warmth and kindness, spreading smiles all around! We try really hard to communicate with them to the best of our ability.

Yes! To the best of OUR ability. But what if we could sign exactly like a deaf person would? KFC has taken it upon themselves to go a mile further and educate their customers about Sign Language! In a series of videos made with the very energetic and fan favorite Anoushey Ashraf, KFC has initiated their campaign “LETS SIGN TOGETHER”. These videos walk you through greeting, ordering and paying in Sign Language in a fun-filled manner.

Facebook Video 1: https://business.facebook.com/KFCPakistan/videos/285759598934275/

Facebook Video 2: https://business.facebook.com/KFCPakistan/videos/322183605247306/

Facebook Video 3: https://business.facebook.com/KFCPakistan/videos/318874345594002/

You can watch the on-going campaign and become a part of it. All you have to do is learn the gestures made in Sign Language. YES, that’s it! With this initiative, it only comes down to us as a society, in whether we make the effort towards inclusion or turn a deaf ear towards a message worth spreading.

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