How much do you think your contents are secured in your smartphone? Apparently not enough, according to new promotional campaign BlackBerry is running for their new handset, the BlackBerry DTEK50.
BlackBerry DTEK50, previously leaked as Hamburg and Neon is second Android Smartphone from the company. It is a mid-range handset sports 5.2inch 1080p touchscreen, 3GB of RAM, 16GB storage, SD Card slot, octa-core Qualcomm processor, Adreno 405 GPU, 13MP main camera and 8mp front facing shooter.
Underneath BlackBerry’s software and security enhancements, DTEK50 is running Android 6.0 out of the box. A 2,610 mAh battery is powering this $299 machine, which will be available from 8th of August.
Interestingly, this ‘most secured Android smartphone’ is manufactured by TLC or Alcatel. Alcatel Idol 4 has been rebranded and secured to be BlackBerry DTEK50. The handset encrypts all user’s information. It comes with BlackBerry Hub, signature BlackBerry Keyboard, a programmable BlackBerry Convenience Key, pop-up widgets, BlackBerry Device Search, Instant Actions and Gesture Controls.
The DTEK technology is introduced to provide maximum security of the device. It keeps an eye on apps behaviour and notify you on detection of any suspicious remote activities of camera, GPS or onboard mic. The software can detect when someone try to access to contacts or SMS without your permission. DTEK also let users “know when their privacy could be at risk and to take action to improve it.”
BlackBerry has been busy dragging themselves out of the pit. Lack of developers’ support to their own OS BB10 several of their handsets failed to create splash in the market and company decided to reinvent themselves with Android, they changed name of company from Research in Motion (RIM) to BlackBerry with the launch of BlackBerry Priv.
BlackBerry’s first Android machine Priv came under spotlight earlier for many of its unique qualities but being the first Android from BlackBerry was the main headline. Priv was meant to be a corporate class handset with hefty price tag that kept it away from general population. DTEK50 is to attract that market segment.
Can they attract market with Android?